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Rio Who?

It’s celebratory in Bengali culture when a baby picks its first object. Mine was a pen. So, being a writer was a given. Copywriting just happened to be a slight drift.

 

Hiya, I’m Riona or Rio. Talking about me makes me uneasy. 

So, here's how we can see if our creative energies match. 

7 truths and a lie. Thank you, Hinge prompt. 

 

  • I almost always write before coffee, blinds drawn. 

  • I’m a massive ad nerd. It’s borderline obsessive. 

  • I’ve been an English Copywriter for 5 years.

  • I’m fluent in 5 languages. 

  • I love looking into the windows of people's homes. 

  • Audio is my favourite platform. 

  • I thrive on restrictions. Budgets. Timelines. Word limits.

  • I am discerning about toilet paper rolls. 

 

Did you catch the lie? 

Let’s find out if it's meant to be. 

 

For all the boring fine print, head over to my LinkedIn

 

And since you made it here, I have a plug:

Support more diverse creatives and creative women of colour. 

Awards

Airtime

Education

Experience

Miami Ad School Europe // Berlin

Creative Diploma Portfolio in Copywriting 

2022-2023

AdCademy By Brixton Finishing School 

2021

The Workshop  

2021

Women Who Create Mentorship Programme 

2021

Alliance Français Du Bengale

2019-2021 

Nottingham Trent University

B.A. Honours Media Communication

2014 - 2018

Pearl Academy 

Professional Diploma Fashion Media Communication 

2014 - 2018

BBDO Germany | Berlin 

Creative Intern 

July 2023 - December 2023 

 

Publicis Italy | LePub Milan 

Creative Intern 

April 2023 - June 2023 

BETC Paris

Creative Intern

January 2023 - March 2023 

 

Freelance Copy Gigs &

Creative Consultant 

2018 - Present 

Wunderman Thompson Delhi NCR

  • Copywriter (Mid-weight) 

  • May 2021 - November 2022

  • Junior Copywriter 

  • April 2019 - April 2021

J. Walter Thompson Delhi NCR

Copy Trainee 

May 2018 - March 2019 

 

NDTV GoodTimes India (Delhi)

Production Assistant 

January 2017 - August 2017 

The Times Of India

Editorial Intern 

June 2016 - August 2016 

D&AD New Blood 2023 

Unilever Don't Look Back 

Yellow Pencil 

D&AD New Blood 2023 

Gymshark Lift Off

Wood Pencil 

D&AD New Blood 2023

Hey Jane x The Case For Her

Borders Of Abortion Education

Wood Pencil 

D&AD New Blood 2022

Penguin The Lit Drop

Wood Pencil

Creative Conscience 2023

Gymshark Lift Off

Bronze 

Clio Awards 2024

Heineken Trash For Green

Shortlist

 

Ad Stars 2023

Gymshark Lift Off

M.AD Ideathon 2023

Heineken Trash For Green

Finalist

M.AD Ideathon 2022

Change The Ref 

The Leftover Meal

Finalist

Kyoorius Creative Awards 2021

Move With Shell India

Blue Elephant 

 

Kyoorius Creative Awards 2021

Move With Shell India

Baby Blue Elephant

Ads Of The World

Unilever Don't Look Back 

Ads Of The World

Heineken Trash For Green

Ads Of The World 

Gymshark Lift Off

Ads Of The World 

Hey Jane x The Case For Her

Borders Of Abortion Education

Ads Of The World

Penguin The Lit Drop

Ads Of The World

The Climate Is Cooking

Ads Of The World

Petcube The Rescue Cube

Ads Of The World

Michelob ULTRA

Lighter With 95 

Ads Of The World

Move With Shell India

LBB Online 

Move With Shell India

Campaign Brief Asia 

Move With Shell India 

The Case For Her 

Destigmatising abortion, one brilliant idea after the other.

YourStory

Shell India brings three 'moving' stories of inspiring women. 

Creapills Paris

Heineken Trash For Green

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