Borders Of Education
AD: Madeline Nunley CW: Yours Truly
Mentor: Sandra Valencia
Educate people on abortion is healthcare
With Roe v. Wade overturned, the US states divided over their response to abortion rights. A majority became even further restrictive – exercising censorship and propaganda that misled women to believe they don’t have access to safe reproductive healthcare.
Illinois — a state protective of abortion rights — borders several abortion hostile states. So, we took to the borders and targeted thousands of women who drive into the state every day. With hyper-targeted audio ads on Spotify we informed them on available abortion healthcare options, turning these state divides into portals of education for women.