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Great Things Happen When We Move 

Films | Integrated

Shell India 

Films | Integrated | Content

Shell India 


Great Things Happen When We Move 


Agency: Wunderman Thompson ​

ECD: Siddharth Prasad CW: Riona S Roy | Samriddhi Shah

AD: Swasti Ray


Launch Shell India's first-ever integrated campaign on mobility leading India's stories. 


Ads of the World 

Little Black Book 

What Gives...

The campaign 'Great Things Happen When We Move' shows how the idea of mobility for an everyday Indian can transcend the mundane and be truly transformative. 

The campaign celebrates India's dreamers and triumphs over big roadblocks and small bumps along the road. Research for the campaign indicated one particular set of consumers who moved confidently towards their dreams that captured the essence of the campaign idea – women.
In India, women face significant challenges in being free to move, and the aim of the campaign was to encourage Indian women to keep moving by telling the stories of three inspirational women – our lighthouses of the nation.

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