Trash For Green

This project was created as a part of the 48-hour M.AD Ideathon challenge, where we were asked to belt out ideas for Heineken's Sustainability Initiative.

 

Expanding on HNK Brasil's Green Your City platform, we created an innovative seeded-paper cup for music festivals, hijacking the core human behaviour of trashing arenas and concert grounds to create a sustainable change towards restoring forest lands across the country. Turning a highly unsustainable habit into a large-scale reforestation drive.