Trash For Green
Product Innovation | Experiential
HNK X LePub São Paulo
Team: Mehdi Bouktache, Leandro Lucena, Matias Contreras, Me
Mentor: Emmanuel Rocha, Felipe Cury, Eduardo Picarelli
How can celebrating good times be more sustainable?
M.AD Ideathon Finalist 2023
This project was created as a part of the 48-hour M.AD Ideathon challenge, where we were asked to belt out ideas for Heineken's Sustainability Initiative.
So to expand HNK Brasil's Green Your City platform, we created the first seeded-paper cup for music festival, hijacking the core human behaviour of trashing festival grounds to create a sustainable change towards restoring forest lands across the country. Turning a highly unsustainable habit into a large scale reforestation drive.