
Rio Who?


It’s celebratory in Bengali culture when a baby picks its first object. Mine was a pen. So, being a writer was prophesied.
Surprise! Copywriting just happened to be of my own volition.
Hiya, I’m Riona or Rio. Talking about me makes me uneasy.
So, here's how we can see if our creative energies match.
7 truths and a lie. Thank you, Hinge prompt.
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I almost always write with the blinds drawn.
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I’m a massive ad nerd. It’s borderline obsessive.
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I’ve been an English Copywriter for 5 years.
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I’m fluent in 5 languages.
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I like looking into the windows of people's homes.
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Audio is my favourite platform.
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I thrive on restrictions. Budgets. Timelines. Word limits.
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I am discerning about toilet paper rolls.
Did you catch it?
Let’s find out if it's meant to be.
For all the boring fine print, head over to my LinkedIn.
And since you made it here, I have a plug:
Support more diverse creatives and creative women of colour.
Awards
Airtime
Education
Experience
Miami Ad School Europe // Berlin
Creative Diploma Portfolio in Copywriting
2022-2023
AdCademy By Brixton Finishing School
2021
The Workshop
2021
Women Who Create Mentorship Programme
2021
Alliance Français Du Bengale
2019-2021
Nottingham Trent University
B.A. Honours Media Communication
2014 - 2018
Pearl Academy
Professional Diploma Fashion Media Communication
2014 - 2018
BBDO Germany | Berlin
Creative Intern
July 2023 - Present
Publicis Italy | LePub Milan
Creative Intern
April 2023 - June 2023
BETC Paris
Creative Intern
January 2023 - March 2023
Freelance Copy Gigs &
Creative Consultant
2020 - Present
Wunderman Thompson Delhi
Copywriter (Mid-weight)
May 2021 - November 2022
Junior Copywriter
April 2019 - April 2021
J. Walter Thompson Delhi
Copy Trainee
May 2018 - March 2019
NDTV GoodTimes
Production Assistant
January 2017 - August 2017
The Times Of India
Editorial Intern
June 2016 - August 2016
D&AD New Blood 2023
Unilever Don't Look Back
Yellow Pencil
D&AD New Blood 2023
Gymshark Lift Off
Wood Pencil
D&AD New Blood 2023
Hey Jane x The Case For Her
Borders Of Abortion Education
Wood Pencil
D&AD New Blood 2022
Penguin The Lit Drop
Wood Pencil
Creative Conscience 2023
Gymshark Lift Off
Bronze
Ad Stars 2023
Gymshark Lift Off
M.AD Ideathon 2023
Heineken Trash For Green
Finalist
M.AD Ideathon 2022
Change The Ref
The Leftover Meal
Finalist
Kyoorius Creative Awards 2021
Move With Shell India
Blue Elephant
Kyoorius Creative Awards 2021
Move With Shell India
Baby Blue Elephant
Ads Of The World
Unilever Don't Look Back
Ads Of The World
Gymshark Lift Off
Ads Of The World
Hey Jane x The Case For Her
Borders Of Abortion Education
Ads Of The World
Penguin The Lit Drop
Ads Of The World
Petcube The Rescue Cube
Ads Of The World
Michelob ULTRA
Lighter With 95
Ads Of The World
Move With Shell India
LBB Online
Move With Shell India
Campaign Brief Asia
Move With Shell India
The Case For Her
Destigmatising abortion, one brilliant idea after the other.
YourStory
Shell India brings three 'moving' stories of inspiring women.
AdForum